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The COVID-19 pandemic has paralyzed the world, especially our industry. Hoping everyone will come back to normal life as soon as possible, the OMC World President Salvatore Fodera has announced that for the first time in history the OMC Hairworld 2020 competition will eliminate its registration fees.

Cosmoprof Worldwide Bologna postpones its 53rd edition until 2021, while presenting an unprecedented Digital Format: a New Way of Doing Business for the Near Future.

During the past 6 weeks, Estetica’s #HairdressersStayingStrong campaign has been a dominant feature across our global network and social media platforms. This initiative has been just one expression of how we are all facing this challenge together.

In an exclusive interview with Estetica, Scott Guinter talks about the unique challenges involved in rolling out the Kao Salon Industry Recovery Initiative in the USA and their commitment to getting salons back on their feet and growing their businesses safely.

To reopen or not to reopen? It’s not an easy decision and there are many factors to be taken into account, including geography, demographics, testing capacities and surveillance, statistics and the observance of safety and hygiene guidelines.

With over $1MM raised for the COVID-19 Relief Fund, a back-to-work safety & success plan, a new way to enter NAHA 2021, and legislation efforts to get dollars back into salons hands, PBA provides countless resources during the pandemic.

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