top news


Top News

With prom and wedding season just around the corner, spring is the perfect time for salons to market their special occasion styling services.

As always here at Estetica USA we are looking to give our readers the inside scoop in the industry...

Include IBS New York in your 2014 plans! Year after year, IBS New York is the hottest beauty event around, the longest-running professionals-only trade show in the nation and draws more than 61K salon owners and beauty professionals!

Paul Mitchell has been offering support and style all over the country at the Nike Women's Marathons!

In an exclusive interview with Estetica, Reuben Carranza, Managing Director of Procter & Gamble Professional Care, reveals the strategist and humanity at the helm of Wella Professionals.

Expanding upon the popularity of creating the world’s first Cashmere Blowout, George the Salon Chicago is expanding their Cashmere Protein Hair Service Menu beyond the hair dryer!

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