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Cosmetologists Chicago (CC) featured Wella Creative Director Fabio Sementilli, TrendVision winner Shirley Gordon and Brenton Lee and Kathryn Hornick, members of Team I.C.A.N. at its annual holiday educational event.

Wonder of light

17 December 2012

New ILLUMINA Color from Wella Professionals is their biggest breakthrough in professional hair color in the last 20 years, inspired by light.

A mid-term project and an overview of 2012 focused on colour with the launch of Illumina Color. Plus services, education, new technologies. Our interviews with Sylvie Moreau and Kevin Otero, respectively General Manager and VP of Global Operations, Wella, Salon Professional Division.

The Brookfield Soccer Complex in Brookfield, WI was the venue for the Be Brave and Shave fund-raising event for children’s cancer research, sponsored by Andis and by Milwaukee-based Roots Salon.

Hundreds of teams of top-rated hair artists battled it out for the chance to complete in a one-of-a-kind epic hair contest.

ITVA. Happy Birthday!

14 November 2012

Wella Professionals was in Madrid to celebrate the tenth anniversary of thef International Trend Vision Awards, with a sneak preview of 2013 trends. Getting ready for the upcoming event in Germany.

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