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As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

As you walked up to the top floor of the AMC Lowes Street Theater In NYC, the anticipation of what to find kept building in a very familiar way… to anyone who has read the 50 Shades book at least! Sexy Hair is a leader throughout history of what’s constitutes true voluminous big bedroom hair...

Through the ISSE Long Beach weekend, we saw exciting shows of major brands and the highlight of allure comes from Sexy Hair’s show where their Artistic Director, Rafe Hardy, Platform Artist, Josh Perez and Master Artist, Dawn Atkinson triple teamed onstage to highlight the most stylish ways to style hair!

Always sporting its signature red and as bold as ever, under the leadership of Karl-Heinz Pitsch, Sexy Hair just continues reinventing itself, now with new products, cutting-edge tools, and a renewed commitment to education.

When the most awaited romance premiere of the year is also the platform to Sexy Hair artists, then it is a fact that you will see the sexiest looks of the week at this alluring party that took place this frosty weekend in NYC.

The very daring industry icon, Sexy Hair, has just achieved a major milestone in charity work, having reached their $1 Million donated after only six years! Last night, they threw a very well deserved soiree – Sexy Hair Red Party with glitter and red lights painting over the night.

New state-of-the-art office brings Henkel's North American professional hair care brands – Schwarzkopf Professional®, Alterna®, Kenra Professional® and Sexy Hair® – under one roof.

Rebellious and sexy are about to collide. Sexy Hair, the professional hair care brand and creator of the best-selling and award-winning Big Sexy Hair Spray & Play hairspray, is proud to announce cultural icon James Dean as the new ambassador for the brand’s Style Sexy Hair line.

Sexy Hair®, industry experts in cutting and styling, takes its high-energy classes on the road across North America with nine high-energy, interactive shows. For just $49, this three-hour class features four of the top Sexy Hair artists, including Artistic Director Rafe Hardy!

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