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A haircolor technique created exclusively by Redken Artist Chiala Marvici, Hand Pressed Color is a unique method of application that allows colorists to create custom, multi-dimensional color blends in less time than traditional methods.

Inspired by New York City after dark, Redken turns up the vibrant hair trend with NEW Midnight Edge, modeled by Redken Muse, Crystal Renn. Now even clients with dark brunette hair can experience a dramatic new color look accentuated with deep blues and chic silvers using Chromatics and Shades EQ professional haircolor.

As a Redken Artist, two days are never alike. One day, you could be doing an interview with a top publication, then you could be behind the chair, and the next day, you could be doing an extreme makeover on-camera at the Redken Labs on YouTube!

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