Techniques, fashion, glamour. The most important international names on the Wella Professionals stage in Frankfurt for Hair&Beauty 2014!

The most important annual event of Wella Professionals is certainly synonymous with celebrating young talents and superb colorists! Great honors were paid today in Frankfurt to the ITVA winners: Hungary, New Zealand, Ukraine & Taiwan!

The countdown has begun: in just four weeks, the doors open to the World Hairdressing Championships at Hairworld/Hair and Beauty in Frankfurt May 3rd-5th 2014.

Estetica attended the premiere of Wella Professionals Color.id in Chicago with acclaimed colorists Jennifer J and Mark DeBolt. So what exactly is Color.id? Check it out...

The Wella Salon closed its doors yesterday, the last day of the Winter Olympics. Russia took home the most medals, 33 in total and USA came in second with 28 medals total!

For mothers and athletes alike, the makeover services continue at the P&G Family Home!

The world’s best hairdressers will compete against each other at the 2014 OMC Hairworld World!

The adventure of Wella in the Olympics continues as it did in London 2012 when they were working with hair dryers and brushes for moms and athletes in the P&G Family Home Salon!

Throughout the Games, Wella top stylists from USA, Russia, Italy and Northern Europe integrate the 'Beauty Team' in the Wella Salon, which is based at the P&G Family Home at Sochi 2014.

Wella, the salon professional division of P&G, is proud to announce the kick-off of the second annual Wella “Supports Your Cause” Charity Challenge.