At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.

In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...

The Estetica Team met with Sylvie Moreau, President of Coty Professional Beauty, and Laura Simpson, Chief Marketing Officer, to talk about the professional beauty industry and how the company and its main brands –Wella, System Professional, ghd, OPI, Sebastian and Nioxin– are taking a fresh approach to serving today’s client.

Movement of emotions and emotions of movement. The new collection by James Longagnani is inspired by this intriguing game.

Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare.

Learn how to get Isla Fisher’s glam, Hollywood waves at the 76th Golden Globes Awards from Wella Professionals Celebrity Stylist Christian Wood. His secret tip to nail this look: tame flyaways by spraying Wella Professionals EIMI Stay Firm on a toothbrush and glide it over the top of the hair to remove any flyaways!

Wella Professionals introduces new INSTA RECHARGE, an instant powder root concealer that delivers professional salon results at the reach of your fingertips.

The shades of nature and respect for it are the sources of inspiration for Jean-Claude Biguine's collection. Colors were created using EOS Wella Professionals plant-based hair dyes, to meet the demands of clients with an environmentally responsible approach to hair color.

Destination Lisbon! 76 participants from 43 countries are inspired by the architectural and historical beauty of the Portuguese capital at the new-look International Trend Vision Awards by Wella Professionals.

The International Editorial Team from EsteticaNetwork was out in force yesterday, in support of Wella Professionals’ new-style  International Trend Vision Awards (ITVA 2019) in Lisbon, Portugal.