A true gift to the industry, WeCreate will take place on April 25, 2021 and will be marked by 4 hours of non-stop shows, seminars, and intimate conversations with over 20 industry leaders.

Wella Professionals introduces four new shades for ILLUMINA COLOR, the permanent hair color cream that gives natural looking color results and up to 100% gray coverage with a sheer result.

What better time than Black History Month to foster the careers of salon professionals of color through scholarships? Wella Professionals announces a contest to promote the extraordinary talent found among Black licensed salon professionals.

Boom in Balayage? Now you can learn from one of the best! New Wella Professionals Brand Ambassador Amy McManus is just the artist to show you all the possibilities you have at your fingertips with Wella Professionals products. Here is Estetica's exclusive interview.

Wella Passionistas is a global, digital community of top hairstylists and creatives, all fueled by desire to be the most creative and masterful colorists behind the chair.

November 11th 2020 marks hair icon Stephen Moody’s 40th anniversary in the hairdressing industry.

Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.

Simply mesmerizing! This is Robert Eaton's winning British Hairdresser of the Year 2019 hairfashion collection. With a fabulous amalgam of colors, textures and shapes, this awe-inspiring collection is remarkably eye-catching.

A new survey* found that nearly 3 out of 4 women aged 35-55 list “gray coverage or grey root coverage” as one of the top three reasons they visit hair salons.

On Sunday, August 9 at 5:00PM PST, Wella hosted the 2020 Beauty Envision Awards on the Wella Education Facebook page. During the award ceremony, Wella announced 12 winners, after narrowing down more than 3,000 entries, 120 semi-finalists and 36 finalists.