top news
Wella Professionals introduces Wella Passionistas Digital Stylist Community in North America
Monday, 23 November 2020 17:55Wella Passionistas is a global, digital community of top hairstylists and creatives, all fueled by desire to be the most creative and masterful colorists behind the chair.
Up Close and Personal with Stephen Moody: Celebrating 40 Years in the Hair Industry
Tuesday, 10 November 2020 18:09Wella Professionals launches four Color Touch shades for Quick Glossing Service
Tuesday, 06 October 2020 15:16Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.
Simply mesmerizing! This is Robert Eaton's winning British Hairdresser of the Year 2019 hairfashion collection. With a fabulous amalgam of colors, textures and shapes, this awe-inspiring collection is remarkably eye-catching.
Grey coverage gets cooler with Luxelights service featuring NEW Wella Professionals BlondorPlex
Tuesday, 01 September 2020 20:59A new survey* found that nearly 3 out of 4 women aged 35-55 list “gray coverage or grey root coverage” as one of the top three reasons they visit hair salons.
Breaking News! Wella announces 2020 Beauty Envision Awards Winners
Monday, 10 August 2020 21:30On Sunday, August 9 at 5:00PM PST, Wella hosted the 2020 Beauty Envision Awards on the Wella Education Facebook page. During the award ceremony, Wella announced 12 winners, after narrowing down more than 3,000 entries, 120 semi-finalists and 36 finalists.
Introducing Wella Professionals ColorMotion+: New Essentials for In-Salon and At-Home Color Care
Wednesday, 05 August 2020 15:20Meet Wella Professionals' newest premium care line with three in-salon treatments and three at home care products. The full collection elevates color care beyond anti-fading by improving colored hair quality in three areas: Color Protection, Vibrant Shine and Stronger Hair.
Celebrating the Art of Blonding with Wella Professionals North America Changemakers
Tuesday, 21 July 2020 16:03In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.
Wella Professionals reveals its #140changemakers anniversary collection to celebrate milestone year
Monday, 20 July 2020 20:45Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.
Tune In! Wella presents Fractured Not Broken Virtual Fundraiser Event!
Wednesday, 08 July 2020 16:38The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.