Wella Professionals Global Creative Artist Sonya Dove created an awe-inspiring haircolor formula for Wella Professionals Celebrity Ambassador Sophie Turner, soft, icy blonde. For Sophie Turner’s blonde goals, Sonya used a combination of all-over color glossing and highlights.

A story made up of weaves and connections, revolving around the concept of the straight line as the basis of an intricate network. Vintage brunette, brown with chrome accents contrast with white and satin blonde.

Learn how to bring your unique vision to life and leave with your complete entry for the North American Beauty Envision Awards in this 3-day seminar.

Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.

Wella Professionals technical advancement soars to new heights with KOLESTON PERFECT with ME+, celebrating the brand’s most advance color innovation in over a century.

At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.

In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...

The Estetica Team met with Sylvie Moreau, President of Coty Professional Beauty, and Laura Simpson, Chief Marketing Officer, to talk about the professional beauty industry and how the company and its main brands –Wella, System Professional, ghd, OPI, Sebastian and Nioxin– are taking a fresh approach to serving today’s client.

Movement of emotions and emotions of movement. The new collection by James Longagnani is inspired by this intriguing game.

Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare.