A soft and sensual collection celebrating classic design with an edge – a collection where the hair color and clothing fabric, blended into the same color palette.

Using a blend of bold and soft, sleek and texture, Duality reflects a style that ‘completes' but does not 'compete' with who the women is.

A rich combination of color and texture – ‘Kaleidoscope’ mixes bold shapes with movement and color to create a collection inspired by the beauty and complexity of fine art. 

Any season is for brides, but not every bride is for every season. Some brides opt for spring, while others want a white wedding in winter...

Joico has capitalized the concept of joy through hair, and for the first time in the company’s history, they decided to create a global event where the family was able to attend a 7-day conference in Punta Cana, and get a massive download of the latest trends on social media, hair artistry, competitiveness, and salon education while networking with hundreds of hairdressers from around the world, all there to experienced the #hairjoi!

Take some time at the beach, get inspired, and challenged in a creative retreat atmosphere with Vivienne Mackinder in the beautiful Hamptons, New York at her private studio.

Having won countless awards and NAHAs between them, Vivienne Mackinder and Nicholas French are two of hairdressing’s most iconic names. This summer they are hosting Icons & Legends, a two-day immersive workshop in Palm Springs, CA.

Designer Malan Breton brought his FW2017 women’s and men’s collection to life at the Madison Square Garden in New York, with 51 models whose hair was styled by Joico that included Frankie Grande (Big Brother, and real “big brother” to Ariana Grande) and Real Housewives of Beverly Hills’ Camille Grammer’s daughter, Mason Grammer.

Joico artists from around the world as well as members of different disciplines in the company from marketing, product innovations and R&D to communications and education all came together in southern California from January 30th to February 2nd.

As of January 2017, the ever-talented Vivienne Mackinder is joining JOICO, in what is a truly JOI-ful decision by both to partner. Joico, in announcing Mackinder as their Guest Artistic Director, has truly tapped a powerhouse of skill and expertise with a flair for real artistry.