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Displaying items by tag: Vero KPAK

Vero K-PAK® Age Defy introduces the Natural Platinum Ash Series, four stunning shades that deliver our coolest natural coverage to hair with 50% or more gray—plus locks that look, feel and act more youthful inside and out!

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.

After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue!

As the winner of the Joico Vero K-PAK Color Intensity “Extreme Colorist” competition, Ashley Spangenberg won a colorist’s dream — the chance to be one of the first to get creative with the two newest shades in the Intensity collection.

It’s time to paint the town pink! From Fashion to beauty, that’s what forecasts say for the runways and Vero K-PAK Color Intensity is ready… and blushing!

14 Expert Rules for Getting the Best Gray Coverage Results!

Saturday, 28 February 2015 00:50
Published in Education

Everyone should have a Mr. Grey in their life… and Joico's is superstar hairthrob, Eric Mayes, Expert Colorist for Vero K-PAK Color Age Defy, an authority on how take steely command of those un-pigmented tones that creep into hair (whether you like it…or not). Here, his pro tips to keep the look oh-so-interesting…

It’s Hollywood’s biggest night of the year, and naturally, every celebrity glam squad pulls out all the stops. The gowns, the jewels, the lips, the eyes and of course, the haircolor, must all be perfection for the Oscars red carpet, and the fabulous after parties of course! 

5-Minute Instant Gloss Toners featuring 4 New Demi-Permanent Shades plus 3 New Permanent Crème Shades!

Three New Brilliant Gemstone-Inspired Shades added to Vero K-PAK® Color Intensity!

Vero K-PAK Color Age Defy: Amazing Gray Coverage Results

Tuesday, 11 November 2014 18:26
Published in Products

People might be excited over the upcoming film release of 50 Shades of Gray, but colorists will be excited to know they can cover gray 100 percent, with Joico's 10 new shades, from the first name in gray coverage that give complexion-illuminating results.

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