Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.

Introducing four new shades (55/02, 66/02, 77/02, 88/02) to the Wella Professionals Koleston Perfect Pure Naturals Family – specifically designed for cool coverage!

Wella Global Top Stylist and Ulta Pro team member @sonyadove is one of the most respected color artists/educators in the world. Estetica had the pleasure of getting together with Sonya, and we’re thrilled to share our exclusive interview with you!

Wella Professionals Global Creative Artist Sonya Dove created an awe-inspiring haircolor formula for Wella Professionals Celebrity Ambassador Sophie Turner, soft, icy blonde. For Sophie Turner’s blonde goals, Sonya used a combination of all-over color glossing and highlights.

Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.

Did you hear the news? Wella Professionals Global Brand Ambassador Sophie Turner has a fresh new look for summer! Sophie said, “I love my hair it’s a total transformation for me, I feel like its a whole new side to my personality, it’s fun and fresh – it’s like the real me!” and immediately posted on Instagram!

Inspired color, expressive results: Wella Professionals continues to push creative boundaries in providing clients with next level color services that accentuate and reveal one’s expressive self.

What do Eden Sassoon, Tracey Hughes, Candy Shaw, Sonya Dove & Jenny Strebe have in common? AND... How is Sam Villa involved?

Twice a year, Intercoiffure America/Canada gathers their members to celebrate the importance of connecting within the industry.

Ulta Beauty announced today the addition of Sonya Dove, one of the salon industry's most respected hairstylists and colorists, to its salon services’ creative team.