Partnership enables salons to become accredited in the proper cleaning protocols, disinfection techniques, and work practices to combat biohazards and infectious disease.

The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

With over $1MM raised for the COVID-19 Relief Fund, a back-to-work safety & success plan, a new way to enter NAHA 2021, and legislation efforts to get dollars back into salons hands, PBA provides countless resources during the pandemic.

L’Oréal USA Professional Brands have announced the #SupportYourStylist initiative to encourage clients to donate to the Professional Beauty Association (PBA) Relief Fund.

Under its Disaster Relief Charities umbrella, the PBA COVID-19 Relief Fund will help support licensed beauty professionals who have not been able to work and/or are experiencing financial hardships.

The Professional Beauty Association (PBA) seeks industry and consumer action to help include the 45B FICA tax credit in the coronavirus economic stimulus package.

During this time of uncertainty and an everchanging news cycle, the Professional Beauty Association (PBA) wants to take action to protect those they serve.

Given the unprecedented health situation the world is currently facing with COVID-19, event organizers BolognaFiere and the Professional Beauty Association have postponed the 18th edition of Cosmoprof North America to September 20-22, 2020.

Now officially a global pandemic, different countries are dealing in different ways with the spread of the COVID-19 disease, with businesses and economics being strained to the limit.

The 31st annual photographic beauty competition celebrated the industry’s best and brightest talent with 75 finalists vying for a coveted NAHA.