From shampoo to style, Eufora cocktails curl loving ingredients for bespoke curl care.

Don't miss out: the fashion world is booming with beauty industry pros and ESTETICA USA's Fall Issue features the best of the season – plus some amazing styles, fabulous stories, exclusive interviews, and as always... awe-inspiring imagery! So take a break and enjoy Estetica's latest issue at your leisure!

Eufora “Bob Masters” deconstruct a timeless shape to capture the 21st century bob – everything old is new again! The classic French Bob created a style sensation in the roaring 1920’s, and, 100 years later, once again the bob is taking shape to be the hairstyle trend of the season.

Anticipating the end of summer AND the end to pandemic lockdown, Eufora Style Director, Mirza Batanovic recently lopped off his own curly locks, which inspired him to share his thoughts on Killer Curl Must Haves. After all, if you’ve got ‘em, why not flaunt ‘em.

The idea of this fabulous collection was to create looks with different textures that could withstand the elements. In both New York City and London, your product choices have a direct correlation to the weather outside.

This awesome collection was inspired by summer in New York City. Glowing skin, vibrant colors... hairstyles were inspired by the variety of people living in the capital of the world. Also the textures and styling represent that amazing variety.

Don Bewley is a man that continues to live in the hearts, minds and hands of Eufora’s family despite the difficult loss of the brand's owner and founder last year. Next month marks one year of the passing of this industry icon, and a beautiful moment is taking place on this date of remembrance.