American Crew® introduces THE CREW STYLE MAKERS, a new campaign focused on education and shaped by the brand’s drive to help men groom for success and self-expression.

Grandad Chic fuses a mix of modern products, classic barbering and vintage style to create a series of images which ooze masculinity, attitude and nostalgia.

Styled using American Crew, celebrity groomer, Amy Komorowski created Adam Driver’s long and polished hair look that perfectly complemented his classic, sleek ensemble on last night’s red carpet. Amy used products meant for volume, texture, shine, and hold. Learn HOW TO!

Top groomers, barbers and stylists from around the globe are soon to be competing in American Crew's completely revamped 2020 All-Star Challenge. Estetica's Sergi Bancells met with American Crew Founder, David Raccuglia, to talk about this year's competition and the amazing reward the five international winners will be getting!

Blue by Olga García is a collection that combines textures inspired by the currents of the sea, with waves and curls endowed with life and character creating an illusion of weightlessness.

The newest super-villain spinoff, “The Joker” starring Joaquin Phoenix, has quickly become the top grossing “R” rated movie ever and currently holds the #1 spot in the box office and is the topic of various headlines.

The redness of the land in places such as the Rio Tinto, in Huelva, is what inspired Paco Lopez to create this collection. He wanted to use models with ginger or natural copper hair tones that reflected the reddish color of these characteristic landscapes.

A collection based on visual frankness: pure shapes and lines where Green and Pink offer an aesthetic balance to the collection. A commitment to innovate in finished textures based on editorial experiences, put at the service of our clients for their daily use.

The color yellow stands for positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but it also represents cowardice and deceit. Yellow can also represent caution and in some cultures, jealousy.

A famed hairstylist and photographer, David Raccuglia founded American Crew back in 1994, setting the foundation of the men’s grooming industry as we know it today.