Jason Yates joined John Paul Mitchell Systems over six years ago as VP of Marketing, where he led the marketing strategy for all brands under the JPMS corporate umbrella. Within two years he had absorbed the role of Vice President of Sales as well, becoming the first-ever VP of Sales and Marketing at JPMS.

Initiative serves as platform to introduce updated brand website focused on “feeling beautiful and living beautifully”.

Paul Mitchell’s Annual Event celebrates Peace, Love and Happiness in Las Vegas, with original music, unforgettable performances and creative cut, color and styling techniques.