It was in the year 1909 that Eugène Schueller founded the Société Française des Teintures Inoffensives Pour Cheveux, under the name of L'Auréale. A brand that the world would become familiar with as L'Oréal.

A comprehensive approach to driving customer loyalty and boosting business through training, personalized consultations, and modern outfittings for the ultimate salon experience.

L’Oréal Professionnel USA just announced the brand’s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies.

L’Oréal Professionnel USA just announced the appointment of Emilie Poisson as General Manager for the brand in the U.S.

Bright shades and bold cuts enhance the chameleonic personality of contemporary women. For his AW18/19 collection, Christophe Gaillet, Ambassador L'Oréal Professionnel, underlines the uniqueness of every character with bespoke allure.

Not only comfy styling armchairs and shampoo basins, but also a space dedicated to “face to face” consultations and more.

A tribute to the Blitz Club of Covent Garden, symbol of the New Romantic movement born in the late '70s – a period in which young trendsetters moved away from punk to embrace a more glamorous subculture. Soft and sumptuous shades are flanked by determined bold cuts.

A versatile collection characterized by a mix of the midi, long bob and wob styles make wavy a trend with celebrity appeal. Color is accentuated with warmer shades, while different textures are applied to give hair natural movement, for pure elegance and chic.

Nappy Hair is the contraction of Natural + Happy – the expression of a snappy and spontaneous femininity, a realist profile of a determined summer season which celebrates individuality and style. As Pierre Bergé said, fashion is not an art but it needs an artist to be created.

Like all professional categories, hairdressers are also subject to health issues directly related to their jobs. Especially musculoskeletal disorders.