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Displaying items by tag: Joico

Joico announces Emma Sheahan has joined the team as National Corporate Trainer for Joico, ISO, Minardi brands. 

Score a Win Against Breast Cancer with Joico

Saturday, 18 October 2014 12:47
Published in Events/News

Joico's thinking pink this month and they want to get you in on the action — by winning a full stash of Joico's limited edition pretty-in-pink "Bella" goodies in honor of October's Breast Cancer Awareness campaign.

Celebrity colorist, Denis De Souza, worked his magic on AngelFoodStyle fashion blogger, Sophie Elkus’s trademark gold mane – breaking up the monochromatic tone by softening her natural base, then adding lighter blonde highlights on hair ends to brighten up the overall color.

La Vie en Rose – This Month Joico Thinks Pink!

Friday, 10 October 2014 18:58
Published in Products

To get you thinking pink this October, Joico joined forces with Bella Pilar, one of the most talented illustrators on the style scene.

First spotted in Robin Thicke’s sassy Blurred Lines video, the gorgeous brunette model and actress Emily Ratajkowski’s scored a major film role in the newly released Gone Girl, the highly anticipated film with Ben Affleck and Rosamund Pike. 

Counter-Couture: New Heights of Hairstyling Excellence

Saturday, 27 September 2014 18:01
Published in Collections

There are often times when arts and crafts overlap. Both require technique, a certain sense of esthetics, and a creative spur. But while crafts often imply a more practical purpose, there is also pure art for art's sake.

You will be flipping over Joico’s latest innovative hairspray – literally! Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn.

Five New Haircolor Looks to Try with Joico's Denis de Souza

Wednesday, 17 September 2014 14:29
Published in Look

From pure platinum and sexy cocoa tones, to catch-the-light-copper and much more, intensely rich hair-color is hitting the big-time this season, says superstar celebrity colorist, Denis de Souza.

How-To: The Color of the Emmys Red Carpet with Denis De Souza

Tuesday, 02 September 2014 23:40
Published in Look

Joico Celebrity Stylist Denis De Souza Zeroes in on the Best Haircolor of the Night!

Joico's Denis De Souza gives the Hollywood Scoop!

Friday, 29 August 2014 22:49
Published in Events/News

Joico Celebrity Colorist, Denis De Souza, has his finger on the pulse of all that’s hot and happening in the City of Angels, and brings his cutting-edge aesthetic to every look he dreams up!

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