This year, Schwarzkopf Professional opens their state-of-the-art color labs for a unique co-created concept: IGORA® #RoyalTakeOver!

To meet the demand for high-lifting performance, Schwarzkopf Professional has now integrated its cutting-edge Fibre Bond™ Technology into NEW IGORA ROYAL Fashion Lights and NEW IGORA Vario Blond.

Coloring is a chemical art as much as a quantifiable beauty, and the final result is always a moment whee hair used to suffer in the past. Hair leader Schwarzkopf Professional had revolutionized their color sector with the most protective and reconstructive means to date.

Over the past 17 years, Rossa Jurenas has become an multi-award-winning hairstylist, make-up artist and industry educator who holds the position of Schwarzkopf Professional North American Color Director.

Nude has never looked so good! The nude trend has taken Instagram and the beauty and fashion world by storm this month and Schwarzkopf Professional is no exception!

NEW IGORA ROYAL Pearlescence color has revolutionized the world for permanent hair color. It is causing impact in hair salons all over the globe which is why here at ESTETICA, we wanted to know from Schwarzkopf Professional’s North American Color Director, Rossa Jurenas, what’s unique about the product and her secrets to creating flawless style.

With Schwarzkopf Professional IGORA ROYAL High Power Browns brunettes will no longer be in a committed relationship with their natural hair color. ESTETICA met with Jorge Buccio, Schwarzkopf Professional Member of the Schwarzkopf Professional Artistic Team, to talk about the new, amazing IGORA ROYAL High Power Browns!

With IGORA ROYAL High Power Browns brunettes mean business! Created exclusively for the naturally pigmented who want to give their color new life and tap into the most talked about trends, IGORA ROYAL High Power Browns lifts and tones in one step, achieving white hair coverage and the ultimate in high-definition and long-lasting color.

“Together. A passion for hair,” is Schwarzkopf Professional philosophy.  Their dedication to hairdressing and their team of professionals has always been first class. 

Stefan Sudhoff has worked for nearly thirty years in the same industry and in the same company. Yet he continues to be a steadfast leader, with enthusiasm that has never waned and a vision that is clearer than ever.