A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it!

Farouk Systems President and CEO Basim Shami is proud to announce the company’s continued battle against counterfeit styling tools.

With the recent acquisition of the Miss Universe Organization by WME | IMG, Farouk Systems USA proudly re-instates its support.

Farouk Systems, Inc. presents the 'Resonance Collection' – created by Farouk Systems Global Artistic Director, Patrick Kalle and Creative Design Director, Maurice den Exter and Color Director, Richard Jordan.

Farouk Systems USA is proud to announce the signing of their first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America.

Glamorous. Glittery. Glistening. Holiday Flat Irons & Blow Dryers using the latest technology to produce silky, shiny, smooth hair that adds sparkle to your holiday season!

Estetica USA was there every step of the way at Farouk Cancun 2015 Global Conference and shares with you today’s brilliant Color Show – The Art of Color Comes Alive, where the brand took advantage of the undeniable talent of Farouk Systems' international artists.

Estetica USA is LIVE at Farouk Cancun 2015 Global Conference and is proud to share with you yesterday’s brilliant Global Runway Show, where the brand took advantage of its presence in 142 countries, and a very lucky selection of countries were invited to bring their hair fashion magic to the stage.

Over 5,000 beauty industry professionals from 142 countries arrived in Mexico to attend the sold out Farouk Cancun 2015 International Beauty Conference to celebrate and educate themselves to become expert versions of themselves next to industry legend Farouk Shami, as he celebrates his 50th anniversary in the hairdressing industry!

For centuries, silk has been documented as a luxurious fabric due to its smooth texture and brilliant luster. Throughout history, silk has clothed royalty and the elite, continually evolving with fashion trends to still be coveted in modern times.