Glamorous. Glittery. Glistening. Holiday Flat Irons & Blow Dryers using the latest technology to produce silky, shiny, smooth hair that adds sparkle to your holiday season!

Estetica USA was there every step of the way at Farouk Cancun 2015 Global Conference and shares with you today’s brilliant Color Show – The Art of Color Comes Alive, where the brand took advantage of the undeniable talent of Farouk Systems' international artists.

Estetica USA is LIVE at Farouk Cancun 2015 Global Conference and is proud to share with you yesterday’s brilliant Global Runway Show, where the brand took advantage of its presence in 142 countries, and a very lucky selection of countries were invited to bring their hair fashion magic to the stage.

Over 5,000 beauty industry professionals from 142 countries arrived in Mexico to attend the sold out Farouk Cancun 2015 International Beauty Conference to celebrate and educate themselves to become expert versions of themselves next to industry legend Farouk Shami, as he celebrates his 50th anniversary in the hairdressing industry!

For centuries, silk has been documented as a luxurious fabric due to its smooth texture and brilliant luster. Throughout history, silk has clothed royalty and the elite, continually evolving with fashion trends to still be coveted in modern times.

With more than 25 years of experience, Toronto-based Rocky Vitelli serves as a trailblazer for innovation in the professional beauty industry and will be a celebrity educator in Farouk’s Cancun 2015 beauty conference.

If you are unaware of the magnanimously magnificent spectacle that will take place in Cancun to celebrate the indisputably successful brand Farouk Systems, then you need to get with the program... LIVE!

Farouk Systems welcomes Europe’s barbering sensation, Joost Mulleman, as part of their educational team for this years’ Farouk Global Conferenceon September 18-22, 2015 in Cancun!

Farouk Systems Inc. just announced that CEO Basim Shami was recently recognized by the Texas Association of Mexican American Chambers of Commerce (TAMACC) for his awareness and advocacy in taking a stand against discrimination.

Farouk Systems’ upcoming International Conference in Cancun will host a special Q & A Panel for over 5,000 attendees with stylists from today’s top TV shows & films!