CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya are excited to continue to celebrate the #REALisBEAUTIFUL campaign.

The newly crowned Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot featuring Miss USA was held at Farouk Systems’ headquarters in Houston, TX and will be part of the line’s marketing campaign.

Confidence, attitude and glamour achieved with CHI Shine Shades. Vanity Collection by Rocky Vitelli – Global Artist for Farouk Systems, is designed for the women that commands respect.

Dr. Farouk Shami is proud to reappoint his eldest son, Rami Shami, as the CEO of Farouk Systems Inc. Rami has spent numerous years managing the company along with his father while improving the national and international aspects of the company as a whole.

Farouk Systems Inc. combines European aesthetic with state of the art technology as it launches the CHI Onyx Euro Shine 1” Ceramic Hair Styler, designed to deliver optimal, salon-quality results as well as facilitating a more efficient styling experience.

In celebration of Farouk Systems, Inc.’s 30-year anniversary of Innovation, Dr. Farouk Shami welcomed distributors and their representatives from the United States and globally for the company’s International Distributor Meeting. This year’s event was held in Houston, TX with over 300 guests in attendance.

Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. proudly announces the promotion of Lisa Marie Garcia to President of Innovation.

As the official hair care sponsor for the 2016 Miss USA Pageant, Farouk Systems Artist, Nik Martel was responsible for creating Deshauna Barber’s crowning look. To achieve her look, Nik Martel shares her step by steps, tips and products used.

On Sunday, June 5, 2016, 52 contestants from around the United States competing for the winning title. As the first Army Reserve Officer from the District of Columbia, Deshauna Barber (26) was crowned as the new Miss USA 2016.

Dr. Farouk Shami, CEO and Founder of Farouk Systems Inc., proudly hosted Olivia Jordan, the reigning Miss USA during her recent visit to the corporate headquarters.