ESTETICA attended last night the launch of The Esquire Ultimate Grooming Collection in Austin, TX along with hairstylists and barbers from around the country. The Esquire Grooming products will be available nationwide in October 2016 through an exclusive partnership with Beauty Systems Group (BSG).

With over 400 guests in attendance this past Monday at Gotham Hall, Sherri Hill debuted her spring collection. Farouk Systems, the maker of the CHI Haircare brand, was on hand with their team of stylists to create the runway looks. Learn HOW TO!

Farouk Systems proudly announces the following appointments to their shows and educational departments internationally. These new appointments will help to generate extensive educational programs throughout Canada, Europe and the Middle East bringing innovative and new educational offerings.

Farouk Systems, Inc. has delivered over one million dollars’ worth of hair care and tools to the victims of one of the worst natural disasters to hit the United States since Hurricane Sandy.

Immigration is an issue close to Farouk’s heart, and the community leader held an event last night in Miami at The Epic in Brickell to launch the amazing #CHIparaMI campaign, all in honor of the beauty of the Latin women.

On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the opportunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seventeen magazine and the Westcoast Connection/360⁰ Student Travel.

Farouk Systems Inc. launches the CHI Ionic Color Illuminate line of color enhancing conditioners available in 6 vibrant shades. These replenishing agents help to maintain salon-fresh color in both natural and color treated hair in between salon services.

Farouk Systems Inc. in conjunction with its Caribbean Distributor, Ansura Wholesalers, (Juliana Fermin) presents its first ever Mini Conference on board Royal Caribbean International Vision class cruise ship – Enchantment of the Seas.

CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya are excited to continue to celebrate the #REALisBEAUTIFUL campaign.

The newly crowned Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot featuring Miss USA was held at Farouk Systems’ headquarters in Houston, TX and will be part of the line’s marketing campaign.