One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

The Metropolitan Collection is based on individualism and is a comprehensive approach to fashion and styles that are unique.

CHI and LG Household & Healthcare partnership has created a revolutionary new way to formulate hair color!

Developed for women with natural curls and texture, CHI’s new Aloe Vera with Agave Nectar Haircare Line is a 7-piece collection providing solutions to enhance definition, moisturize hair, and maintain frizz for smoother styling.

The inspiration for the Identity Collection revolves around a women's inner strength and how it emerges into an inner glow with her own identity.

From her viral #LavaWalk to now wearing #LavaWaves, Miss Universe 2018 Catriona Gray’s crowning hairstyle was created by CHI Haircare’s new self-spinning hair curler.

In a continued effort toward global expansion, Farouk Systems Inc. proudly hosted a 2-day event for their Latin American partners in Houston, TX. This included representatives from Mexico, Belize, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Ecuador, Chile, Uruguay, Nicaragua and Columbia.

On Friday, September 7, 2018 at Gotham Hall, CHI’s team of hairstylists, led by Global Artist Tammy Mixon, was on hand to create the runway looks for Sherri Hill’s Spring/Summer 2019 Collection during New York Fashion Week.

Chairman and Founder Dr. Farouk Shami announces a 30% increase in sales for 2018, spanning across Farouk Systems Inc.’s channels nationally and internationally.

Farouk Systems, Inc.  recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors from all four (4) continents at their home base in Houston, TX.