Esquire Men’s Grooming just announced the brand’s packaging designs has been lauded with an Excellence Award from the prestigious 2017 Paperboard Packaging Council Awards.

This unforgettable conference started with a star-studded World of Color Show followed by the General Session, and ended with a touching Gala Night, where the legendary Farouk Shami acknowledged those affected by Hurricane Harvey, and the devastating effects that it had in the brand’s hometown as well as the southern hairdressing industry.

Farouk Systems Inc. proudly participated in JetBlue’s “Blue Beauty Tour” that serviced the airline's over 16,000 crew members with beauty and grooming services.

ESTETICA attended last night the launch of The Esquire Ultimate Grooming Collection in Austin, TX along with hairstylists and barbers from around the country. The Esquire Grooming products will be available nationwide in October 2016 through an exclusive partnership with Beauty Systems Group (BSG).

Over 5,000 beauty industry professionals from 142 countries arrived in Mexico to attend the sold out Farouk Cancun 2015 International Beauty Conference to celebrate and educate themselves to become expert versions of themselves next to industry legend Farouk Shami, as he celebrates his 50th anniversary in the hairdressing industry!