Last wednesday marked the 40th anniversary since Elvis' passing, and to honor his legacy, American Crew groomed one emerging artist on journey to Memphis!

American Crew just announced Berklee’s Elvis Legacy Week Award Winner, Jonathan O’Neal. Jonathan and his band were selected out of 10 Berklee student vocalists to a headline a performance at Graceland’s 40th Anniversary Elvis Week celebration in Memphis, Tennessee, this summer.

American Crew, a Revlon professional brand, is partnering with Berklee College of Music’s Institute for Creative Entrepreneurship to host Elvis Legacy Week, which will partially focus on how developing a distinct personal style, like Elvis did, is crucial to success within the entertainment industries.

American Crew has been a brand that has always steeped in American tradition. The brand was founded on the principle of grooming during the 30s, 40s, 50s, often featuring the most rebellious hairstyles imaginable.

American Crew is bringing the King to havens of music all over the country! The renowned men’s grooming brand is setting pop-up Blue Suede Barbershops themed around Elvis Presley at selected music festivals across America... what’s more Americana than The King himself?

America’s Beauty Show was the perfect place for American Crew to launch its outstanding campaign with one of the biggest idols in the world’s culture, music and especially in men’s grooming, Elvis Presley!

“Barbering is an art that many hairdressers shy away from because they are intimidated by the technicality of a men's cut, but like with ANY design, it is all about the shape of the head," says Arielle Calamari at Aurelio Salon (Howell, NJ – http://aureliosalon.com).