American Crew just announced Berklee’s Elvis Legacy Week Award Winner, Jonathan O’Neal. Jonathan and his band were selected out of 10 Berklee student vocalists to a headline a performance at Graceland’s 40th Anniversary Elvis Week celebration in Memphis, Tennessee, this summer.

American Crew, a Revlon professional brand, is partnering with Berklee College of Music’s Institute for Creative Entrepreneurship to host Elvis Legacy Week, which will partially focus on how developing a distinct personal style, like Elvis did, is crucial to success within the entertainment industries.

Barbers are taking over. Clients are loving the extra attention. Technology is the stimulus that brought about in the rebirth of men’s grooming.

American Crew has been a brand that has always steeped in American tradition. The brand was founded on the principle of grooming during the 30s, 40s, 50s, often featuring the most rebellious hairstyles imaginable.

American Crew’s elite International All-Stars educator team participated in a series of workshops where the brand’s 2017 men’s cutting/styling collection, 'Americana', was unveiled for the first time to the 46 international hair artists that arrived at American Crew’s Miami studio located in Wynwood.

Meet the Man. The industry icon that founded American Crew back in 1994 starting a revolution that changed men’s grooming forever.

American Crew held their annual competition – the fascinating 2015-2016 All-Star Challenge at the Style Masters Show in Paris last Monday where talent and worldwide skill resulted in the most talented and daring barbers and men’s stylists from around the world to compete for the gold.

No matter how long the winter, Spring is sure to follow, and now is your time to bloom with some sun and the Spring issue of ESTETICA USA!

America’s Beauty Show was the perfect place for American Crew to launch its outstanding campaign with one of the biggest idols in the world’s culture, music and especially in men’s grooming, Elvis Presley!

ESTETICA sat down with the U.S. winner of the American Crew 2014-2015 All-Star Challenge competition to tell us about how being a professional female barber overseas has changed her perspective and has inspired her to be even more ambitious than before.