Now that the COVID-19 virus has taken a foothold across the United States, provisions are being taken on federal, state, local and individual levels to help flatten the curve and keep people safe, often driven by the proactive initiatives of small and medium-sized businesses…. like hair salons!

Color is the absolute protagonist in this breathtaking hair collection by Ruth Roche. Explosive reds and celestial whites are combined with accents of blue and gold, juxtaposed with texture and shape which are oozing originality.

For this award-winning collection The Beauty Underground was inspired by the influential 1980s electronic band New Order: the energy of their music and the slick glamour of their album covers who were created by the iconic design and image guru Peter Saville.

Graphic and stylized, this collection offers The Beauty Underground’s current thoughts about short hair: there are lines and structure here but the hairstyles are less abrupt and monolithic than crops of the past.

Charlie Price and The Beauty Underground have been populating the backstage of the main trendsetting fashion shows for YEARS! Through his international exposure, they have worked with some of the most notorious designers and one of their many specialties is educating hairdressers on making it behind the secret curtains of the catwalk!

London's Alternative Hair Show is a fabulous global affair that stood the test of time as the premiere hair show of the industry, and this year is a special one, with the Utopia theme, is going to be a spectacular encounter staged at the legendary Royal Albert Hall on Sunday, October 15th 2017!

Hair Industry Masters Sue Pemberton and Charlie Price of The Beauty Underground Artistic Team collaborate to create the 'Inamorata' Collection. Pemberton's kaleidoscope of intricate breathtaking hair color work has been provocatively styled by Price who coaxed and smoothed the hair into dramatic, exaggerated shapes.

Charlie Price and Shareena Reardon crafted these timeless hairstyles for Aqua, a collection that aims to bring attention to the global water crisis. They utilize the color as a base for beautifully sculpted platinum silhouettes with smooth and wavy transitions despite the use of straight hair.

Getting an inside peek into a high-profile personality is a treat, and that is exactly what Ruth Roche, Global Artistic Ambassador for Pureology, does in her Chair Side interviews. Her most recent chat was with Charlie Price, Founder of The Beauty Underground and head of The Beauty Underground Artistic Team. Watch the video below!

The 'Historias' hair & fashion show is the beautiful juncture between the world of hairdressing and the world of immigration and labor center in Denver, Colorado, where a fashion show is going to highlight the Centro Humanitario para los Trabajadores, Denver’s only day laborer center.