Developed for women with natural curls and texture, CHI’s new Aloe Vera with Agave Nectar Haircare Line is a 7-piece collection providing solutions to enhance definition, moisturize hair, and maintain frizz for smoother styling.

The inspiration for the Identity Collection revolves around a women's inner strength and how it emerges into an inner glow with her own identity.

From her viral #LavaWalk to now wearing #LavaWaves, Miss Universe 2018 Catriona Gray’s crowning hairstyle was created by CHI Haircare’s new self-spinning hair curler.

Created by Farouk Global Board Artist Rocky Vitelli, CHI's new Fall Trends model collection features 3 different color visions brought to life: Copper Gold Fusion, Amethyst Grey and Cranberry Merlot.

On November 7, 2018, CHI was hand-picked by Today Show hosts, Kathie Lee Gifford and Hoda Kotb, along with the hair department at NBC, to participate in their annual “Favorite Things” Party and Segment.

On Friday, September 7, 2018 at Gotham Hall, CHI’s team of hairstylists, led by Global Artist Tammy Mixon, was on hand to create the runway looks for Sherri Hill’s Spring/Summer 2019 Collection during New York Fashion Week.

Chairman and Founder Dr. Farouk Shami announces a 30% increase in sales for 2018, spanning across Farouk Systems Inc.’s channels nationally and internationally.

Beauty pageants are having a special moment. With the rise of feminism, the celebration of diversity and the various movements that have spanned from defending women’s rights like #MeToo, this year's Miss USA pageant had an important role to play when engaging in the conversation of beauty.

Eighteen incredibly talented Farouk Systems Global Artists were backstage helping the women’s vision of their competing look come to life. The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron.

One of the strongest collaborations in the celebration of the industry is Farouk’s momentous involvement in the world of Miss Universe. Pageantry is a celebration of beauty and Miss Universe is the global epitome confident women who pride themselves in representing their country’s culture!