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Displaying items by tag: Business Tips

With more people turning to social media and websites to find inspiration for new hair styles, Avanti salon owner Alex Iacobacci has made some big changes in how he approaches marketing!

Industry Icon Salvatore Fodera has a career that many your hairstylists dream of. From a starting point as an aspirational young hairstylist to now being the OMC World President, his career has spanned various parts of the industry and has a few worlds of advice to anyone who is looking to shift their path to ambition and success. Below he shares his wisdom...

Hair Salon Ideas: The Chair of Silence

Monday, 18 April 2016 12:35
Published in Events/News

At the Bauhaus salon in Wales, the chair of silence is dedicated to clients who prefer not to hear chatter and sounds – learn how it works!

I congratulate you because you have one of the most gratifying and beautiful professions in the world both as an artist and an artisan. In addition to that, if you are a salon owner, you are also considered a businessman.

Designed for and attended by salon owners and managers, the unique Paramount Business program by UNITE has experienced its' highest attendance in 2015 since it began, and 2016 is gearing up to be an even better year for those interested in learning to create a more profitable salon.

It’s the HOLIDAYS – the busiest time of the year, not only for Santa, but for stylists and salon owners too! Maximize traffic in the salon with these tips from Esther DiDonna, owner of De La Mer Salon.

Branding is about how customer remember your business. It's a recall. It's everything. Don't miss the point: there's more to branding than just a logo... Summit Salon Business Center shares with us top three examples of salon branding... just define yourself!

How many times have you hired amazing massage therapists (or estheticians) only to discover that while they excel at their craft, they often lack the social skills required to build their guest list?

Social media has evolved over the last 5 years, and so must salon professionals. Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO, explains how social media has changed and offers 3 indispensable tips for salon professionals.

If you are looking to hire a company to just push out information to clients on sales/promotions on social media, then an external marketing company may work; however, if you are not engaging your followers, you will not succeed and grow, long term, on social media.

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