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Displaying items by tag: Beauty Elite Group

For the first time since merging last year, leaders, distributors and team members from all over the world came together for the 2018 Distributor Partnership Meeting hosted by Basim Shami of Beauty Elite Group and Scruples.

Breaking News – Hair Care Merger Announcement!

Friday, 20 October 2017 18:43
Published in Events/News

Scruples Professional Salon Products, Inc and Beauty Elite Group have merged, effective October 19, 2017.

Basim Shami has an incalculable time spent in various roles within the beauty industry. This experience has primed him with the Midas touch in anything that has to do with entreprenuership success and understanding what the pros in beauty are demanding.

Beauty Elite Group, led by Owner and CEO Basim Shami, announced today its acquisition of FUEL Hair for an undisclosed amount in a private sale. This acquisition marks the first salon-only brand to join the professional portfolio, including blowpro, sosilk and more.

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