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Displaying items by tag: Basim Shami

For the first time since merging last year, leaders, distributors and team members from all over the world came together for the 2018 Distributor Partnership Meeting hosted by Basim Shami of Beauty Elite Group and Scruples.

Breaking News – Hair Care Merger Announcement!

Friday, 20 October 2017 18:43
Published in Events/News

Scruples Professional Salon Products, Inc and Beauty Elite Group have merged, effective October 19, 2017.

Basim Shami has an incalculable time spent in various roles within the beauty industry. This experience has primed him with the Midas touch in anything that has to do with entreprenuership success and understanding what the pros in beauty are demanding.

Beauty Elite Group, led by Owner and CEO Basim Shami, announced today its acquisition of FUEL Hair for an undisclosed amount in a private sale. This acquisition marks the first salon-only brand to join the professional portfolio, including blowpro, sosilk and more.

CEO and President of Farouk Systems, Inc., Basim Shami announced today some key strategic changes to better position the company's future growth and global success.

CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign.

Estetica's Exclusive Interview: Farouk & Basim Shami

Friday, 19 February 2016 17:53
Published in Events/News

In 1965 Farouk Shami founded Farouk Systems, giving hairstylists like himself the best possible tools and products to work with. 50 years later, his son Basim is the second generation to head up the company. Don't miss our exclusive interview with Farouk & Shami...

Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.

On February 5, 2016, Farouk Systems, Inc. and their employees celebrated National Wear Red Day in support of the American Heart Association’s Go Red for a Day movement.

Basim Shami, CEO and President of Farouk Systems is proud to announce the company’s most recent appointments to the Show and Education Departments: Beverly Zunke & Alma Lopez.

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