The Virtual Aveda Master Jam 2021 was a huge fundraiser, raising over $70,000 for California salons and other salons impacted around the country through the Salon & Spa Relief Fund.

Aveda brings together eight master artists for a virtual event to support California salons as they reopen after months of state-mandated closures.

Three American haistylists –Antoinette Beenders, Chrystofer Benson and Robert J. Bushy– have been selected amongst hundreds of professionals from all around the world to compete for the coveted 2020-2021 AIPP Awards.

Throughout history, haute couture and fashion trends have always reflected contemporary social and economic issues, and hair fashion trends are no different, as in Antoinette Beenders’ latest creation, dubbed the Revolution of Reinvention.

Aveda Senior VP, Global Creative Artistry Antoinette Beenders created the hair look for the Naeem Khan SS20 runway show: a sleek and “superhuman” updo featuring a dimensional fishtail braid that was inspired by the architecture of the beautiful Zaha Hadid building where the show was held.

International Hairdressing Awards 2020 machine goes at full speed, announcing the five names that will make up the professional jury for their second edition, that will take place on February 16th 2020 in Madrid with a glittering show and awards ceremony.

Aveda Global Creative Director Antoinette Beenders created an effortlessly cool look for the models at Stella McCartney’s Autumn 2018 presentation in Los Angeles. Learn HOW-TO!

Birds are the inspiration for the Autumn/Winter 2017 Collection: Birds of Paradise from Aveda because of their pure, natural beauty and to raise awareness about the simple actions we can all take to help protect their habitat.

Aveda’s five model theatrical presentation “Liquid Life” at NAHA 2017 gala night, led by Aveda Global Creative Director Antoinette Beenders, showcased stunning couture hair styling, as inspired by the Aveda network’s passion to the Aveda Mission and protecting clean water.

Every year, Aveda Artists hone their artistic skills with the help of exhilarating education events hosted globally by Aveda. Earlier this month, they united in Milan, Italy for one of their most renowned educational events — Aveda Master Jam Europe 2016... get inspired with 20 of the best looks seen on stage!