Make sure you don't miss out on the first ever VIRTUAL Alternative Hair Show – streaming LIVE on Sunday 11th October, 4pm London Time (11am EST / 8am PST).

This year for the very first time, the world renowned Alternative Hair Show goes virtual! As always, the online event will also feature the finalists of the International Visionary Award with the winners announced live during the show.

The Alternative Hair Show is committed to finding and promoting artistic hairdressers from across the globe whilst at the same time raising much needed funds for Fighting Leukaemia.

After 37 years, the creativity and commitment of everyone involved in the Alternative Hair Show continue to be as outstanding as ever, with over £12.5 million so-far raised for the charitable foundation “Fighting Leukaemia”.

The TIGI European Convention saw 2 days of inspiration, education and information dedicated to hairdressers from across Europe, who were welcomed to London by Anthony Mascolo, TIGI founder & International Artistic Director, for what proved to be a truly spectacular event.

This year Alternative Hair marks its 37th year with a new location at the ICC Auditorium, EXCEL, London. The Alternative Hair Show, entitled PARODY, will take place on the evening of Sunday 6th October.

FUSE by TIGI is a dedicated one-stop platform designed to champion hairdressers as creatives, promote the industry as a whole, and act as a source of inspiration and education to help support the personal journey of stylists, technicians and salons owners.

MYSTIQUE was the name of this year's spectacular Alternative Hair Show, held at the Freemasons’ Hall in Covent Garden, London. The 2-show event raised a magnificent £205,000 for the Alternative Hair Charitable Foundation: Fighting Leukaemia.

You have until August 19th to get your entries in – just click on the link at the bottom of the page to discover more...

In this first edition, the competition has a stunning jury, formed by five hairdressing international icons: Tony Rizzo, Anthony Mascolo, Trevor Sorbie, Klaus Peter Ochs and Carlo Bay.