Forever clients are the most valuable assets to a successful profession in beauty. Whether it boils down to common taste, proper use of products, or a genuine friendship that underlies each salon visit, beauty pros thrive on the loyalty of their clients. After countless interviews and years in the industry, these are what we at Estetica call a forever client.

Schwarzkopf Professional's ASK Artists embody belief in the power of knowledge to shape futures. Rightly so, their educator also represent the top talent in the industry, slicing through wigs at the runways and flying around the country spreading their technical tips and tricks.

Being a leader in the hair industry, a billion dollar industry, does not depend only on the numbers and being the best in what you do, but rests greatly on the ability to create loyal relationships, based on trust and dependability.