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Don't Miss Out: Social Media Maven Patrick McIvor shares his Best Tips

Monday, 27 July 2015 00:21

Most salons are savvy enough to have an arsenal of social media accounts by now, but if they are not utilizing them properly, they are not business-building tools... 

Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California, one of the first in the industry to embrace and master social media, shares 4 FREE social media ideas a month on his YouTube Channel! The ideas are geared toward connecting salons and stylists with their communities to help them build their businesses and go viral.

Each video has a theme for the month and offers 4 ideas that salons can implement immediately for direct results. The ideas fall under the following categories:

  1. 1. Direction on images to create Pinterest Boards and Facebook Albums
  2. 2. A check-in idea to excite guests and increase exposure for the salon
  3. 3. An in-salon idea to engage and retain currents guests
  4. 4. An idea for building business outside the salon to increase customer base

Whether a salon has a digital director or not, it can be challenging to be consistently active and impactful, having a strategy for each month and specific ideas to clearly communicate to the staff helps streamline the process. McIvor advises not to waste time surfing, instead set limits and stick to a plan that concentrates on increasing web presence.

It’s also important to post more than once a day, I like posting 3 times a day… since Facebook is basically the operating system for all other social media, make sure you link all platforms to it to maximize visibility,” says McIvor.

To access 4 FREE ideas a month, salon professionals can subscribe to McIvor’s YouTube Channel!

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