top news


Ruth Roche joins the Beauty Underground Artistic Team

Monday, 23 February 2015 17:55

We are photographers, hairdressers, makeup artists, fashion stylists and models that create illicit spontaneous fashion and fearless beauty. We refuse to be controlled by anything but our desire to take dramatic, provocative, and beautiful pictures,” explains Charlie Price Founder of Beauty Underground and head of the Beauty Underground Artistic Team...

...and that’s exactly what attracted Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, to join his team during fashion week.

We’re so excited to have Ruth on the team, it establishes our credibility and will help increase awareness for the team and what we stand for,” adds Price.

This is a wildly talented group of people that inspire me…they’re rebels, my inner rebel is excited to come out and play,” says Roche.

The Beauty Underground Artistic Team is comprised of people who want to collaborate with others in the name of art and inspiration, there are no advertisers/sponsors and it’s non-product specific, so members can truly let their rebel out and about. "It’s an avenue for creativity… without a specific brand to represent, we can go wild, which feels so good!” adds Price. The only guidelines are committing to working one project and one event a year with the team.

During New York Fashion Week, The Beauty Underground Team, consisting of Shareena Reardon/Aveda; Jill Leitz/Redken; Nekisa Addis/Sebastian & Oribe; Lisa Vann/Aveda and Katie Nielsen/Scruples, did Costello Tagliapietra and then Roche joined in for Jay Godfrey, both were at Lincoln Center.

It’s so important for hairdressers to continue to be inspired to foster their creativity, it not only fuels their artistry, it keeps them sharp, focused and connected,” adds Roche.

For more information about The Beauty Underground, please click here:

Related items

  • Libertines by The Beauty Underground 23 February 2015

    Inspired by London’s New Romantics and the legendary Benetton campaigns of the 1980s, 'Libertines' sees hair colored using bright monochromic hues –a fresh take on the vivid craze– and styled in Beauty Underground’s signature look of multiple textures and editorial styling.

  • How Proactive Hairdressers Fight the Coronavirus Outbreak 23 February 2015

    Now that the COVID-19 virus has taken a foothold across the United States, provisions are being taken on federal, state, local and individual levels to help flatten the curve and keep people safe, often driven by the proactive initiatives of small and medium-sized businesses…. like hair salons!

  • Master Vision by Ruth Roche 23 February 2015

    Ruth Roche and George Garcia envisioned something very strong before creating this awesome collection, pushing the boundaries of 'pretty' to the edge. Each look is a cut combined with hairdressing and finishing, giving each one a sculptural twist.

  • Get the NYFW Look! Anna Sui's Modern, Gothic Vamp Hairstyles by Garren 23 February 2015

    Celebrity Hairstylist and Co-Founder of R+Co, Garren styled the hair at last night’s Anna Sui fabulous fashion show during New York Fashion Week. See below for a breakdown of how to get the look!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA