top news


Pureology Unveils New Look for 2015!

Friday, 06 February 2015 15:24

New look reminds stylists and consumers alike to always “Keep It Colourful”!

Known for creating indulgent, luxury haircare that cares for and conditions all types of colour-treated hair, Pureology is thrilled to unveil a new look for the brand that is as colourful and vibrant as the hair it protects. Staying true to its extraordinary colour care formulas, allegiance to sustainability and decadent aromatherapy fragrances that have driven Pureology to become an industry favorite among professionals and consumers alike, the brand’s new look reflects a playful and modern spin on the same values that have encompassed the brand’s core ideals since the beginning.

Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” says Carrington Cole, Vice President Marketing for Pureology. The existing colorful and 100% recyclable packaging will now be accompanied by equally-bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards.

The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials that enrich Pureology’s dedication to colour.

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver Pureology's promise of Longer Lasting Hair Colour Guaranteed

For more information visit


  • Pureology New Look


Related items

  • Video Alert! How-To: Create Springy Volume with a Dry Pin Curl Set 06 February 2015

    Retro waves with an undone vibe are a great way to add movement and texture to a bob for spring,” says Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care. Here’s a quick dry pin curl set using just fingers, pins and product!

  • How To! Tail Talk – Ponytail Options by Meghan Hopkins 06 February 2015

    NOTHING has to be ordinary these days, including the tried and true ponytail – it’s not just for busy moms and the gym anymore! Meghan Hopkins, Artist with Pureology Serious Colour Care and stylist at Cobalt Blue Salon (Austin, TX) shares how to create a sleek tail that will turn heads and a fun sassy textured version. 

  • Tips for Creating Updos that Last Longer and Look Better 06 February 2015

    With the holiday season fast approaching, Meghan Hopkins, Artist with Pureology Serious Colour Care and stylist at Cobalt Blue Salon (Austin, TX), gives tips on making updos last longer and look better.

  • Don't Miss Out: 3 Tips for Creating Volume in Fine Limp Hair 06 February 2015

    If the root of a hair follicle is a circle, straight hair grows, and if it is curved into a hook shape, natural curls grow. “You get what you get, but there are some tricks to coaxing curl resistant straighter hair to hold texture"

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA