Known for creating indulgent, luxury haircare that cares for and conditions all types of colour-treated hair, Pureology is thrilled to unveil a new look for the brand that is as colourful and vibrant as the hair it protects. Staying true to its extraordinary colour care formulas, allegiance to sustainability and decadent aromatherapy fragrances that have driven Pureology to become an industry favorite among professionals and consumers alike, the brand’s new look reflects a playful and modern spin on the same values that have encompassed the brand’s core ideals since the beginning.
“Pureology’s new look captures our core values while speaking to today’s sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware,” says Carrington Cole, Vice President Marketing for Pureology. The existing colorful and 100% recyclable packaging will now be accompanied by equally-bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards.
The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials that enrich Pureology’s dedication to colour.
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver Pureology's promise of Longer Lasting Hair Colour Guaranteed!®
For more information visit Pureology.com