top news

Events/News

American Crew celebrates 2014-2015 U.S. All-Star Challenge Winner

Monday, 26 January 2015 21:22

American Crew, the professional leader in men’s grooming, announced Alyssa Brasket, from The Barbers in Vancouver, WA the 2014-2015 U.S. All-Star Challenge Winner.

The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man. Alyssa has been a key player in Vancouver’s grooming space for the past nine years and is recognized for her ability to create classic looks with a trendy edge. Drawing inspiration from classic style icons of the past, Alyssa paired timeless length with a modern flare for her winning look.

The American Crew All-Star Challenge is widely considered one of the top men’s grooming competitions. The Challenge focuses on the art of men’s grooming – creativity, technique and one’s interpretation of masculinity in the modern world.

Entrants cut and styled a male model with American Crew products and submitted photos to a judging panel of industry experts who selected the winner based on technique, styling and individual inspiration for a modern, masculine look. The 2014-2015 U.S. All Star Challenge judging panel consisted of: American Crew Artistic Director Paul Wilson; Men’s Fitness Style and Grooming Editor Barret Wertz; MaleStandard.com Co-Founder Victor Macias.

Alyssa was named the 2014-2015 American Crew U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach on Sunday, January 25th. The winner received her award on stage from Revlon Professional Brands U.S. General Manager Marty Flaherty, American Crew U.S. Brand Manager Kevin Grieve and Estetica USA General Manager Sergi Bancells. Alyssa won a $5,000 monetary prize, recognition in a 2015 professional salon magazine advertisement and inclusion in the 2016 American Crew Style Selector, a compilation of the Brand’s annual cut/style collection.

Alyssa will represent the United States as one of 15 finalists chosen to compete in the global 2014-2015 American Crew All-Star Challenge held in Rome, April 20th, 2015.

  • US All Star Challenge Winning Look



  • Alyssa Brasket on stage with Revlon's Marty Flaherty and Kevin Grieve, and Estetica USA's Sergi Bancells



  •  

Related items

  • Royal Soul by Ross Charles 26 January 2015

    The Royal Soul collection was formed from an interpretation of classic, sophisticated looks that had an innovative and contemporary edge. The collection embodies high end hair that can be altered and moulded to maintain that creative flair and expression of personality.

  • Ginger by Paco Lopez 26 January 2015

    The redness of the land in places such as the Rio Tinto, in Huelva, is what inspired Paco Lopez to create this collection. He wanted to use models with ginger or natural copper hair tones that reflected the reddish color of these characteristic landscapes.

  • GreenPink by Pelsynera 26 January 2015

    A collection based on visual frankness: pure shapes and lines where Green and Pink offer an aesthetic balance to the collection. A commitment to innovate in finished textures based on editorial experiences, put at the service of our clients for their daily use.

  • Mustard by Daniel Rymer 26 January 2015

    The color yellow stands for positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but it also represents cowardice and deceit. Yellow can also represent caution and in some cultures, jealousy.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA