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Istanbul's Beauty&Care 2015 – Turkish Pure Passion!

Saturday, 27 December 2014 15:53

An industry date with the beauty business from March, 12th to 15th, 2015. In Istanbul for the 23rd Beauty&Care Fair.

The entire beauty world will be there: beauty products, machinery and equipment for beauty centres and aesthetic medicine, professional haircare products, furniture for hairdressing and beauty salons, and wellness and fitness products. These will all be featured at the 23rd Beauty&Care Fair in Istanbul, March 12th-15th, 2015.

The event is organized by Fiera Milano Interteks at the Istanbul Congress Centre and the Lütfi Kırdar Exhibition Centre. The two interconnected centres provide 25,000 square metres of exhibition floorspace for an event which is the ideal platform for business deals with Turkey (a developing economy, where retail business is expanding quickly). The fair is also organizing individual meetings between exhibiting companies and buyer delegations from Turkey, Azerbaijan, Armenia, Iran, Iraq, Libya, Egypt, Algeria and the Lebanon.

The cosmetics and personal care market in Turkey is undergoing intense development, with over 3,000 beauty salons and the importing of cosmetics products for a value of 4 billion dollars a year.

Thanks to its strategic geographic position, Turkey also acts as a bridge between Europe, Asia and the Middle East, allowing easier expansion towards developing countries such as Russia and the Caucasus region.

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