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CHI Haircare Sponsors Lifetime’s Project Runway All Stars Season Four

Tuesday, 28 October 2014 23:15

Farouk Systems USA proudly announces their continued support of Lifetime’s Project Runway All Stars as the official hair care provider for season four premiering October 30 at 9/8c.

Fourteen of the most talented Project Runway designers from past seasons will compete for runway gold with guidance from mentor Zanna Roberts Rassi. The returning designers will be impressing host Alyssa Milano and judges Isaac Mizrahi and Georgina Chapman.

During the upcoming season, the CHI® and BioSilk® Salons will be featured, along with Farouk Shami, founder and chairman of Farouk Systems. Included also will be Lisa Marie Garcia, VP of shows and education, appearing in the CHI® Haircare Salon assisting with consultations. “On behalf of Farouk Systems USA, this sponsorship demonstrates how as a team of artists, we come together to truly inspire the creation of the overall look,” says Garcia.

Celebrity Hairstylist Linh Nguyen on behalf of CHI® will also help to create the hairstyles for each episode using CHI® and BioSilk® products. According to Nguyen, “I’ve had the recent opportunity to work with CHI® on Project Runway All Stars and it was really amazing!

According to Farouk Shami, “Project Runway All Stars brings together many industries working together. Our sponsorship proudly exemplifies the support of these artists as hair is a part of fashion and we are both happy and honored to support them.”

The winner of Project Runway All Stars will be given the ultimate in prize packaging, which includes the chance to create their own capsule collection with QVC and appear during QVC’s Spring Fashion Week programming; a fashion spread in Marie Claire and a position at the magazine as Contributing Editor for one year;  CHI Haircare will send the winner to stay in a luxury spa resort as a special guest at their International conference in Cancun, Mexico, plus product and staff for entire year of runway shows; from Mary Kay, an entire year’s worth of beauty products for their fashion shows and professional makeup artist services for their debut show; a cash prize of $150,000 and a complete custom sewing studio to launch the winning line from Brother Sewing and Embroidery.

This season's highlights will include a surprise visit to London for a challenge featuring British royalty, collaboration with Broadway's "Wicked the Musical" and the first-ever wedding ceremony live on the runway. Guest judges for this season include: Laverne Cox of "Orange is the New Black," Emmy® winner Debra Messing, "Modern Family's" Ariel Winter, Academy Award® winner Mira Sorvino, singer Nicole Scherzinger, Emmy nominated host Cat Deeley, reality stars Snooki and JWoww, celebrity photographer Nigel Barker and many others. Designers appearing this season include Betsey Johnson, Michael Bastian, Elie Tahari and Ivanka Trump, and special appearances by Project Runway judges Nina Garcia and Zac Posen.

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