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Cosmoprof Worldwide 2014: Global Vision & Non-Stop Entertainment

Monday, 31 March 2014 13:44

The next Cosmoprof Worldwide Bologna event (April 4-7, 2014) has a jam-packed programme of events scheduled! There's so much excitement surrounding the unveiling of the latest news from the hair sector...

On Hair, now in it's 5th edition, will once again be staging the most exciting and eagerly awaited hair show in the world! – which will include international renowned designers. London’s Hob Salons will be appearing on the catwalks in Bologna for the first time ever on Monday April 7th, showcasing Professional By Fama products.

Keune will also be presenting hair fantastic fashion ideas with their own artistic team. In addition to this, some of the most influential international hair designers, including Toni&Guy, who this year will debut the show "Toni&Guy presents Essensuals" to introduce their new line, ghd and Babyliss Pro-Rusk will be returning to Bologna to stage spectacular shows and present cutting-edge styles on the state-of-the-art catwalks.

There will also be plenty of Hair Forum workshops to look at how the “beautiful and well-made” Italian brand is enjoying great success abroad, with contributions from various eminent figures in the hair sector. The latest trends from IoSposa made by Cosmoprof will also be on display. In this top-quality showcase open to all visitors, renowned hair designer Salvo Filetti will be unveiling techniques to copy and personalise and offering ideas for creating magical hairstyles for brides.

Hair Ring, now in its fourth edition, will be organized in partnership with the Camera Italiana dell’Acconciatura (Italian Chamber of Hairdressing) and will see young talents taking their turn on the stage. This will be a real launch pad for new designers, who can show Cosmoprof’s international audience their art and their creative energy.

An exciting new event for 2014 is Vogue Beauty Talents for Cosmoprof! This new scouting initiative has been set up by Vogue and Cosmoprof, who will oversee the recruitment of young talents for the beauty sector. Hairstylists, make-up artists and nail artists will all be involved in the scouting process. Five artists will eventually be selected in each category and will take centre stage in a live performance during Beauty in Vogue Night in Bologna on April 5th and be special guests in Cosmoprof’s exclusive Vogue Lounge at the exhibition.

The good taste and style of us Italians is the envy of the whole world. It plays a major part in the hairdressing sector, keeping Italy at the very top of the pile and ensuring that we continue to play a leading role,” says Dino Tavazzi, CEO of Sogecos Spa. Cosmoprof is the most important showcase in the world. No other fair today brings together all the players in the hair sector like we do in Bologna. We look forward to seeing a great many of you there.”

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