This weekend's been a very exciting time for us! Estetica USA is in Long Beach, California, for ISSE 2014... one of the largest and most influential beauty events in the USA!
We spent the weekend speaking to many insiders and we are eager to share all of our experiences and pictures with our readers so far – stay tuned!
The event is welcoming more than 40,000 beauty professionals to its expo floor featuring more than 400 top international beauty brands, almost 200 educational classes, live stage performances from top industry icons, and hair and nail competitions!
If you are attending ISSE Long Beach 2014, do not hesitate to come and visit Estetica USA @ Booth #512!
The Estetica USA FALL Issue is like a horn of plenty – this season’s harvest of all the inspirational and professional news and imagery you crave to keep your career in hairdressing moving forward.
Over 2,000 Sally Beauty Stores and Sallybeauty.com will now carry CHI Shine Shades and CHI Chroma Shine Hair Color.
Aveda Senior VP, Global Creative Artistry Antoinette Beenders created the hair look for the Naeem Khan SS20 runway show: a sleek and “superhuman” updo featuring a dimensional fishtail braid that was inspired by the architecture of the beautiful Zaha Hadid building where the show was held.
Bob Recine created the hair look for the Ulla Johnson SS20 runway show: simple and youthful rope braids that show off a sense craftsmanship that is loved by the designer. Learn HOW TO!
