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Paul Mitchell's special occasion styling for prom, weddings... and beyond!

Wednesday, 15 January 2014 14:54

With prom and wedding season just around the corner, spring is the perfect time for salons to market their special occasion styling services.

Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-goers, brides, and other party-goers into the salon!

Paul Mitchell has created four exclusive, party-perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-by-step instructions for creating the four Big Night Out looks in the salon, as well as business-building and merchandising tips and specially designed appointment cards.

There will be even more business-building, marketing and educational support available online for stylists at, including an inspiring sizzle reel, how-to videos, and customizable Big Night Out social media graphics, press releases, and e-mail blasts to help salons reach their customers. In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.

Salon guests can take home a piece of Paul Mitchell Big Night Out with "Get The Look" kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-size stylers can be bundled to make a great gift with service, or can be retailed. The Big Night Out limited-edition collection will be available beginning March 2014 in professional salons and Paul Mitchell schools only.

Paul Mitchell Big Night Out Collection Details:

  • Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell.
        •    Sculpting Foam, 6.7 oz.
        •    Freeze and Shine Super Spray®, 8.5 oz.
        •    Hot Off The Press, 6 oz.
        •    12 ombré bobby pins
        •    4 ombré hair ties
        •    BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-tos, appointment cards and merchandising and business-building tip

Get the Look Kits:

True Romance / Soft, Romantic Curls
    •    Sculpting Foam, 2 oz.
    •    Extra-Body Daily Boost®, 3.4 oz.
    •    Stay Strong, 1.5 oz. 

Flower Child / Sky-High Up-Do
    •    Fast Form, 0.85 oz.
    •    Freeze and Shine Super Spray®, 3.4 oz.
    •    Ultimate Wave, 2.5 oz. 

Drama Queen / 
Braid-To-Order Glamour
    •    Fast Drying Sculpting SprayTM, 3.4 oz.
    •    Super Skinny Serum, 0.85 oz.
    •    Hot Off The Press, 1.5 oz. 

For more information visit

  • Paul Mitchell's Big Night Out! Party-Perfect Hair

  • Paul Mitchell's Big Night Out! Drama Queen

  • Paul Mitchell's Big Night Out! Flower Child

  • Paul Mitchell's Big Night Out! True Romance


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