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Henkel Hair Professional Brands launch "BCU" Salon Support Program

Wednesday, 02 September 2020 17:57

As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists. Starting August 28, 2020 all salons and pro stylists can go to for hair tutorial technique videos, perfect for this time, and also download the “Beauty Care United Virtual Kit.”

"In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon re-opening process”, expressed Stefan Mund, Regional Head Henkel Beauty Care Hair Professional NA. ”Leveraging the unifying power of the hairdresser community, Henkel’s “Beauty Care United” program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.

The virtual kit will be filled with express service tutorials from top artists like, Larisa Love (@larisadoll), Liz Haven (@lizhaven), Lo Wheeler (@lo_wheelerdavis), Aspen Rae Tengler (@itsaspenrae) and more. These how-to’s are on some of the most requested services, from color corrections to gray coverage. Bringing stylists together to increase confidence, share tips and ideas, and encouraging clients to come back with a sense of comfort are at the heart of this program. Beyond the tutorials, “Beauty Care United” toolkit also includes turn-key, ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings.

The Beauty Care United campaign and salon program will also be gifting care packages of items, to some of Henkel NA Beauty Care Professional’s most loyal salon/stylist customers, which include: a box of gloves, a bag of face shields, a box of masks, a box of disposable capes and cleaning products like Dial® Soap, Dial® Hand Sanitizer, and Purex® Detergent with Clorox® – free of charge.

All salons should follow CDC (for Canada, Public Health Agency of Canada) recommendations and local government orders, and adhere to local state board requirements (local provincial requirements for Canada) for salon hygiene and cleaning.

More information about the Beauty Care United, a Henkel North America Beauty Professional brands alliance salon program (Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional®) can be found at

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