top news


Wella Professionals reveals its #140changemakers anniversary collection to celebrate milestone year

Monday, 20 July 2020 20:45

Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.

Wella Professionals, a long-time global leader in professional color, celebrates its 140th anniversary with the reveal of a digital collection of 140 unique hair color transformations, created by the brand’s changemakers across the globe.

Community has always been at the heart of Wella Professionals and to mark this exciting moment, stylists are invited to join the beautiful celebration.
The collection is a tribute to the brand mantra, MAKE CHANGE, which goes beyond the incredible hair color transformations its stylist community crafts every day. Make Change elevates the industry’s ability to inspire positivity and demonstrates that change begins in the salon but goes far beyond the chair. Wella Professionals’ extensive and dynamic stylist community creates change every day and the collection applauds their creations and transformations in the industry.

Launched in October 2019, #140changemakers is a social celebration to showcase the most magnificent hair color transformations of Wella Professionals’ colorists on Instagram, mainly created using the iconic Koleston Perfect with ME+, loved by both hair professionals and their clients.
Koleston Perfect with ME+ is brilliant for a generation who is more attuned to what goes in and onto their body, and it provides an opportunity for hairdressers to be even more professional, no matter what their level of experience is. The application is easy from root to tip, resulting in an even, beautiful color,” said Rossano Ferretti.

The #140changemakers campaign saw over 8,000 submissions from 23 countries. The campaign was female led, with women making up 76% of entries. Blonde hair transformations were the most popular, making up almost 70% of entries, followed by red at 13% and then a range of other colors, including brunette, pink, pastel, purple, grey and metallic. Overall, #140changemakers had a total global Instagram reach of 10 million.

Curated and led by Rossano Ferretti, Global Ambassador, Wella Professionals will introduce the #140changemakers anniversary collection on the @wellahairusa Instagram channel today.

"With the #140changemakers anniversary collection, I wanted to hero stylists across the globe and bring to life their incredible craft. Our stylist community is continuously inspired by the individual beauty of their clients and the collection showcases the creativity behind each and every hair transformation. When curating the collection, I selected the looks based on technique, creativity, wearability and health – there is no beauty without hair health,” said Rossano Ferretti.

The #140changemakers anniversary collection celebrates color, community, and the ever-changing hair industry. Stylists make change every day – it’s their superpower. They are the original changemakers and Wella Professionals honors them with this milestone campaign.

Related items

  • Breaking News! Sylvie Moreau steps down as long-time Wella leader, Annie Young-Scrivner joins as CEO 20 July 2020

    Today it was announced that Sylvie Moreau, long-time champion of the professional industry and chief of the Wella brands, including Wella Professionals, OPI, ghd, Nioxin, and Clairol, will be stepping down from her role as Coty Professional Beauty President.

  • Wella Professionals launches four Color Touch shades for Quick Glossing Service 20 July 2020

    Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.

  • La Favorite by Alexis Ferrer 20 July 2020

    Strolling through the palace gardens in France was a common activity in the 18th century. Flowers and animals inspired couturiers to create the best fabrics for the French bourgeoisie. Prints that not only maximized the extraordinary dresses of this period, but also covered the walls and tapestries of the houses.

  • Chromatic by Robert Eaton 20 July 2020

    Simply mesmerizing! This is Robert Eaton's winning British Hairdresser of the Year 2019 hairfashion collection. With a fabulous amalgam of colors, textures and shapes, this awe-inspiring collection is remarkably eye-catching.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA