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Tune In! Wella presents Fractured Not Broken Virtual Fundraiser Event!

Wednesday, 08 July 2020 16:38

The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

Wella will donate $150,000 to each organization, with the goal to raise additional funds amongst viewers throughout the live stream*.

When: July 12, 2020 from 5:00PM PT - 7:30PM PT / 8:00PM EST – 10:30 PM EST
What: The virtual fundraiser will feature artistry, education, entertainment and inspirational stories from the Wella family of artists and a few special guests, as well as a preview of Wella's Diversity & Inclusion efforts.
Where: Wella Education Facebook page

Fractured Not Broken will feature Briana Cisneros, Ryan Weeden, Zach Mesquit, Patricia Nikole, Sonya Dove, Diane Stevens, Eugene Souleiman, Suzi Weiss-Fischmann, Romeu Felipe, Renya Xydis, Robert Lobetta, Dmitry Vinokurov, Darren Ambrose, Kiyah Wright, Omar Antonio, Anthony Cress, DJ Ashba, Nicole Revish... and more!

While local and national guidelines are enabling salons to re-open, the industry will take time to recover financially.

With this fundraiser, we want to celebrate and support our industry’s strength and resiliency. This has been a challenging time for salon owners and stylists working behind the chair. One thing that keeps us uplifted is our excitement to reconnect with our clients again. Our survey** showed that our clients’ share in the desire to get back in the salon, and as hairdressers we are also eager to serve them as salons reopen across the country,” says Carole Protat, Senior Director Education, Wella NA

*Throughout the fundraiser, viewers can donate via a “donate button” on the Facebook live stream, or on The Professional Beauty Association will donate half of proceeds to The Loveland Foundation following the event.
**Data is based on a Toluna survey conducted by Wella Professionals on April 27th, 2020 with 1,200 participants across the USA and UK

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