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Goldwell announces Color of the Year 2020: Digital Teal

Friday, 17 January 2020 12:09

Goldwell just announced its first annual Color of the Year: DIGITAL TEAL. The fusion of blue and green makes up Digital Teal. Its duality has a versatile and trans-seasonal appeal. On top of that, the saturation level adds a sense of confidence and gravitas.

Digital Teal is exciting because it’s a fresh, modern twist on a classic blue and is a key shade in our 2020 hair color trend palette. From now on the color of the year will be an annual announcement from Goldwell, one of the world’s leading professional haircolor companies,John Moroney, Global Creative Director Goldwell.

In 2020 Colors shift from bold brights to become more oxygenated and airy. Clever combinations of warms and cools go beyond traditional hair color. Therefore Goldwell's hair color trend palette goes beyond ordinary color with cool shades that are elumenated with clever combinations of cools and warms and experiments with bold, gender-neutral and colorful tones. Goldwell's Color of the Year Digital Teal fits perfectly into this color palette.

It's a forward-thinking and optimistic mood for the beginning of a new decade. With the Transformation of any color into couture by harnessing the power of Elumenation it is possible to create runway-ready tones that are designed to go digital,” explains Moroney.

For more information and education about Digital Teal, please visit Goldwell Education Plus on Youtube!

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