top news

Events/News

Aveda Congress 2013, an explosion of sustainable creativity

Tuesday, 22 October 2013 13:45

More than 4,000 professionals from around the world have transformed Minneapolis into the world capital of responsible beauty!

The theme of the Aveda Congress 2013, created by Antoinette Beenders, Aveda Global Creative Director, was 'Nomad'. Antoinette was most likely inspired by the many people in this society who have become modern 'nomads' as we travel from here to there without a fixed home, communicating with people around the world through new technologies and social networks.

Thus, on Sunday the spectacular grounds of the Minneapolis Convention Center welcomed more than 4,000 of these modern 'nomads', offering non-stop programs that saw some of the best stylists in the world perform on stage. Starting with Antoinette Beenders herself, who stunned the audience during the inspirational show of the Congress, inspired by the magic and creativity of the circus world. Then other outstanding artists associated with the brand performed, like Allen Ruiz, current holder of the NAHA title for Hairdresser of the Year, the brilliant colorist Ian Michael Black, or the prestigious stylists Jon Reyman, Ricardo Dinis, Sal Misseri, Ray Civello, Tippi Shorter and Heggy Gonzalez, among others. A special mention goes to X-Presion, a Spanish hairdressing group dedicated exclusively to R+D+I, special guests invited by Antoinette herself, who managed to bring the audience to its feet with a show packed with innovative techniques and presentations seen for the first time in the United States, the revolutionary #xpresionthread technique.

The Aveda Congress was not only a sustainable creative explosion on stage, but also a celebration of the spirit that defines Aveda and all professionals associated with the brand in a common commitment to environmental conservation, the responsible use of natural resources and non-negotiable commitment towards a world that is more environmentally sustainable and socially just. So, starting with Dominique Conseil, President of Aveda Global and Shiv Nath Tandon, Aveda Tribe Elder, the Aveda team introduced multiple eco-sustainable and charity projects undertaken by the brand and its worldwide partners. Also, Aveda presented to the press the new Dry Remedy line, specially formulated to give new life to dry hair, formulated with Brazilian Buriti tree oil, known as the tree of life.

  • Aveda Congress 2013 | Antoinette Beenders



  • Aveda Congress 2013 | Antoinette Beenders



  • Aveda Congress 2013 | Allen Ruiz



  • Aveda Congress 2013 | Ian Michael Black



  • Aveda Congress 2013 | Ian Michael Black



  • Aveda Congress 2013 | Heggy Gonzalez



  • Aveda Congress 2013 | Janell Geason



  • Aveda Congress 2013 | Ray Civello



  • Aveda Congress 2013 | X-Presion



  • Aveda Congress 2013 | Sal Misseri



  • Aveda Congress 2013 | Jon Reyman



  • Aveda Congress 2013 | Dominique Conseil



  •  

Related items

  • Inconstruction by Stephane Amaru 22 October 2013

    A series of cuts that cannot be built in the traditional way. They are first deconstructed, then reconstructed, to give a very ‘millenium’ effect remixed by new ways of preparing the texture and reversing the deconstructed-built order rather than constructed-deconstructed.

  • Get the Golden Globes Look: Kaley Cuoco's Cool, Effortless Style by Christine Symonds 22 October 2013

    Celebrity stylist Christine Symonds used exclusively Aveda products to get presenter Kaley Cuoco’s Cali-cool hair look at the Golden Globes. Christine used Aveda’s new Speed of Light Blow Dry Accelerator Spray to get the sleek blowout that formed the base for Kaley’s effortless, touchable hair.

  • Miss Mod by Serenity Couture 22 October 2013

    Cheerful, bright and perfect for that gal with a BIG personality! A collection that enhances the skin tone, with dashing on-trend colour and strong make-up moods.

  • Aveda launches Limited-Edition Breast Cancer Campaign Product 22 October 2013

    During Breast Cancer Awareness Month, Aveda will donate $5 from the purchase price of each Limited Edition Breast Cancer Campaign Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma (SRP $26.50) to The Breast Cancer Research Foundation® (BCRF).

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA