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Redken launches the Styling Society: A Dedicated Collective to Styling and Finishing

Thursday, 10 October 2019 13:37

Redken just introduced its NEW! Styling Society, an exclusive styling collective currently comprised of Redken Artists and Educators.

Chosen based on their existing content creation and styling skills, the NEW! Redken Styling Society will receive custom swag, exclusive brand opportunities, and a first look at Redken’s newest styling products as a part of their membership.

In return, they’ll post all of their exciting Redken styling news, finished looks, and exclusive moments utilizing #RedkenStylingSociety

The Redken Styling Society, which contains eleven members, is currently a closed membership. However, if you’re interested in potentially joining the group, membership will be expanded down the road on a referral basis from its current members.

LAURA FRAZIER. Laura has been a hairstylist for over 11 years, and a Redken Artist for over 3 years. She’s based in Charleston, South Carolina with her 2 Great Danes. Laura’s go-to styler is Full Frame 07 for heat protection, flexible hold, buildable strength, and a perfect finish. Follow Laura on Instagram at @hairzillaa

ASHLEY LEMASTER. Ashley has been a hairstylist for over 12 years, with 3 and a half years as a Redken Artist and full-time educator. She calls The Owl and the Pussycat Salon in Brooklyn, NY her home base. Ashley’s go-to product is Triple Dry 15 because it gives hair the perfect texture and movement for an effortless, natural look with a medium hold. Follow Ashley on Instagram at @ashlemaster

HEATHER KING-LABEUR. Heather has been a hairdresser for over 10 years, and a Redken Artist for 4 of them. Heather’s favorite Redken product is Dry Shampoo Powder 02 – she loves the volume and texture it gives her fine hair. Follow Heather on Instagram at @HKprofessional

KARLA VALENZUELA. Karla has been a hairstylist for over 10 years, and a Redken Artist for 2 of them. She calls Madison Avenue Salon and Day Spa in Chandler, Arizona her home base. Karla’s favorite Redken styler is Wind Blown 05 for the airy dry texture it gives. Follow Karla on Instagram at

ASHLEY FLORA. Ashley has spent over 14 years as a hairstylist, a Redken Artist for 5 of them, before later joining Redken Corporate. Now she is a Redken Regional Educator in North and South Carolina. Jen’s Styling Booth in Charlotte, NC is her home salon. Ashley’s favorite Redken product is a combo of Wind Blown 05 and Quick Tease 15. Together, they create the texture and volume she loves. Follow Ashley on Instagram at @afloralayage

BLAKE REED EVANS. Blake has been a hairstylist for over 9 years, with 5 years as a Redken Artist. His home base is Shear Art Salon in Tampa, FL.
Blake’s favorite styler is Wind Blown 05 – says Blake, “It’s like hairspray and dry shampoo had a baby that creates volume, texture without any crunch.
Follow Blake on Instagram at @blakereedevans

JAMIE McDANIEL. Jamie has been a hairstylist for over 10 years, with 3 as a Redken Artist. Her home base is Columbia, MO. Jamie’s favorite Redken styler is Iron Shape 11 because it provides heat protection + hold, and she considers it the “oven mitt for hair.” Follow Jamie on Instagram at @JamieMcDHair

BRITTANY VANDIKE. Brittany has been doing hair professionally for 12 years and is a third-generation stylist. She’s been with Redken for over 3.5 years, and is the owner of Reformation Studios in Joplin, MO. Brittany’s favorite Redken product is Triple Take 32 for its high hold control without the crunch, and how fine the spray is because of the triple nozzle. Follow Brittany on Instagram at @britblends

KATE CURRAN. Kate has been in the industry for 14 years, and a Redken Artist for 4 of them. She’s the owner of pHd, Philadelphia Hair Design opening fall 2019 in Center City Philadelphia. Kate’s favorite Redken product is Satinwear 04. Says Kate, “It’s great for everyone, whether used on its own or layered with other products to customize. And it smells so good!” Follow Kate on Instagram at @hairbykatec or @philadelphiahairdesign

ALEX PELEROSSI HOWELL. Alex has been a hairstylist for over 8 years, 2 of them as a Redken Artist. She calls Pink Mullet Salon in Nashville, TN her home base. Alex’s favorite Redken product is Powder Grip 03 because of its versatility when creating styles. Find Alex on Instagram at @Alex_Haircraft

ELLEN DEVINE. Ellen has been a hairstylist for over 10 years, working with Redken for over 7 years. She calls Salon Bordeaux in San Diego, California her home base. Ellen’s favorite styler is Dry Shampoo Paste 05, as it provides instant matte volume and texture in any style and gives a great foundation in upstyling and braiding. Follow Ellen on Instagram at @Ellendevinehair


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