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Farouk Systems' International Conference ready to kick off in Cancun

Tuesday, 20 August 2013 12:16
Rocky Vitelli Just one of the artists to perform in Cancun

'Join the Revolution': the theme to inspire innovation and passion in hairdressing

When the 'Join the Revolution' International Conference kicks off on August 23 at the Moon Palace Golf and Spa Resort in Cancun, Mexico, there will be over 4000 hairdressing professionals, educators, models, journalists and others from every corner of the globe eager to celebrate the event together.


Lisa Marie Garcia, VP of Education & Shows, explains, It's all about uniting hairdressers that share the same mission and goals. Farouk began a revolution when he made it his mission to develop products that are safe for clients and safe for us, as hairdressers.”


The Farouk Systems social team will bring participants exclusive content, including an exciting backstage look into ‘The World of Hairdressing’ featuring 26 artists from 13 different countries presenting international trends in avant-garde styling. Attendees will also be tagging #faroukcancun13 to share what the Farouk experience is all about and what it means to ‘Join The Revolution’.


Although the event has sold out—you can keep up with all of the action by following #FaroukCancun13 on Instagram, Twitter, and Facebook all weekend long or by checking in on the event’s live Instagram and Twitter stream at!  




  • Ivan Rodriguez: World of Hairdressing – Central America

    “I am excited and grateful. I go to bed and wake up thinking about hair and the different forms I can create with it. I've been reading a lot and studying up to showcase upcoming trends. Already almost ready.”

  • Leonel Rodriguez: World of Hairdressing – Team Mexico

    “What I am showcasing at conference is quite different—but very exciting!  I am working with some different elements like LED lights and fiber optics to enhance my personal style.  This concept can’t be explained in words."

  • Maurice Den Exter - World of Hairdressing – Team Europe

    “In May, I created a new collection for the conference to inspire, educate and motivate the talented hairdressers of Farouk Systems! On this stage we are one family, with one goal—a step ahead of the hair industry.”

  • Rocky Vitelli: World of Hairdressing – Team Canada

    “I have been preparing for well over a month on my idea and execution with the Global Board Presentation and with Team Canada. I have put a lot of thought and emotion into developing both concepts. Unfortunately I can’t release much more info-- you must wait and see.”



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