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A Celebration for Education – ECRU New York Academy Grand Opening!

Thursday, 20 September 2018 09:49

Nothing gives back to hairdressers more than education, and when a prestigious hair and beauty brand like ECRU New York sets up a new academy – they are designing a place where future hairdressers can call their roots and their home.

ECRU New York celebrated the grand opening of its namesake Academy in Fair Lawn, New Jersey. The ECRU New York Academy is designed to empower stylists by offering endless opportunities that will motivate and inspire performance, attitude and growth.

Our promise is to deliver superior education to stylists and makeup artists all over the world, expanding their knowledge, while ultimately allowing their artistry to flourish to new dimensions,” says Carmen DePasquale, CEO and Founder. Mayor Kurt Peluso and Deputy Mayor Gail Rottenstrich attended the event, presenting DePasquale with a certificate declaring September 17, 2018 as ECRU New York Academy Day within the borough of Fair Lawn.

Via guided immersive tours, guests experienced a sampling of the Academy’s vast array of educational classes, including Texture Exposed, the Artistry and Business of Hairdressing, and Photo Conception.

Models were on-site for live demonstrations to reflect the curriculum of the Academy, and outfitted in this season’s latest fashion supplied by designer co-op, Flying Solo. The artistic vision for the evening, led by ECRU New York Global Director of Education, Amanda Jenkins, ECRU New York Creative Director, Lisa Lobosco, and the ECRU New York Creative team, encapsulated the very essence of the ECRU New York Academy.

Tonight, is all about celebrating our Academy and we wanted to showcase, through the models’ looks, a representation of the classes we offer and all the techniques and looks our students will learn. For 2019, we’re really focusing on texture and structure in our courses,” explains Jenkins.

The ECRU New York Academy will offer various classes each year for licensed professionals, such as The Trend Report, The Razor’d Edge, and Cut and Style Progression designed to set up stylists for both business and artistic success. “What we wanted to do was really uplift the industry and continue to help educate hairdressers, making them more confident in their business. No matter what level of artistry you are at, we have a class that will complement you,” says Jenkins.

The class list for the remainder of 2018 is, as follows:

  1. The Razor’d Edge: September 23-24
  2. The Artistry and Business of Hairdressing: October 7-8
  3. Cut & Style Progression: October 21-22
  4. Texture Exposed: November 11-12
  5. The Trend Report: November 19

Professionals interested in attending Academy classes can register at ecrunewyork.com

  • Carmen DePasquale with Guests



  • Creative Director Lisa Lobosco, Models and Global Director of Education Amanda Jenkins



  • Creative Director Lisa Lobosco, Models and Global Director of Education Amanda Jenkins



  • Demo in Academy Lab



  • Demonstration in Creative Studio 2



  • Demonstration in Creative Studio 3



  • Demonstration in Creative Studio



  • DePasquale Companies President, Joe Mastalia, Guest and DePasquale Companies CEO & Founder, Carmen DePasquale



  • DePasquale Companies Retail Market 1



  • DePasquale Companies Retail Market 2



  • DePasquale Companies Retail Market 3



  • ECRU New York Academy Creative Studio



  • ECRU New York Academy Mixed Media Room



  • ECRU New York New Setting Spray



  • Fair Lawn Mayor, Kurt Peluso, Carmen DePasquale and Deputy Mayor Gail Rottenstrich



  • Founder and CEO, Carmen DePasquale



  • Global Director of Education, Amanda Jenkins & Stylist T. Cooper



  • Global Director of Education, Amanda Jenkins



  • Global Director of Education, Amanda Jenkins



  • Lead Makeup Artist Samantha Agostino



  • Live Photo Shoot in Mixed Media Room



  • Live Photoshoot in Mixed Media Room 2



  • Live Photoshoot in Mixed Media Room 3



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Model Presentation



  • Stylist T. Cooper Demonstrating in Creative Studio



  • Tent Image



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