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Redken announces Johnny Ramirez and Ryan Pearl as New Brand Ambassadors

Wednesday, 25 July 2018 10:03

The celebrated colorists located in Los Angeles and New York respectively join Redken’s roster of industry notables, furthering the brand’s position in the social and digital space while connecting with the next generation of stars behind the chair.

JOHNNY RAMIREZ

The Los Angeles-based colorist is widely recognized as the creator of “Lived In Color”, his signature technique to create natural, sun-kissed haircolor inspired by his California upbringing. Ramirez has perfected the natural gradiation of softly composed highlights and color corrections sought after by colorists and clients alike.

Originally from East Los Angeles, Ramirez’s technique and passion has allowed him to quickly become one of the most in-demand colorists in the country. Working in Beverly Hills since 2006 and co-owner of Ramirez | Tran Salon since 2013, Ramirez also travels regularly between New York, San Francisco, Miami and Mexico to keep up with his growing client base and to expand his Lived-in Color education via Box No.216 | The Academy.

Of his new brand partnership, Ramirez says, “Redken has been a part of my Lived-in Color story since day one and it has always been a dream of mine to work with this brand. The products and colors have continuously helped establish my aesthetic and craft, while also bringing my vision to life. Because of how accurate Redken colors are to hair, I can easily match with my clients’ skin tones and eye colors to produce California beach kissed highlights that can take 5+ years off my clients. I look forward to this collaboration, telling my story, and producing effortless Lived-in Color together."

RYAN PEARL

The New York City-based colorist will represent Redken haircolor and color care, sharing his formulas, techniques and post-color care prescriptions created with Redken on social media and in the press.

Inspired by his mother, who has been in the hair industry for over 40 years, Ryan first entered the hair industry twelve years ago at Metro Salon. Ryan originally found his love for color at beauty school after first trying out barbering and made it his focus, leading to his first celebrity clientele four years ago. Nowadays, New Jersey native Ryan can be found working behind the chair at Cutler Salon in SOHO.

Of his new ambassador role with Redken, Pearl says, “I’ve been using Redken products ever since I started doing hair twelve years ago so it has always been a dream of mine to work with the brand. I’m so excited to work with Redken in a larger capacity and to share all of my tips, tricks and formulas.” Ryan frequently cites Redken’s pH-Bonder as one of his favorite tools to keep his clients’ hair healthy. With 30K+ followers on Instagram and a growing list of celebrity clientele including Hailey Baldwin, Georgia Fowler, Danielle Bernstein and Carolyn Murphy, Ryan accredits his success to forming personal connections with his clients and leveraging his network.

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